announcement

Understanding the Economic Potential of the Metaverse in the Middle East and North Africa Region

Although the metaverse is still in the early stages of development, it’s already possible to see its potential in areas like education, gaming, wellness and commerce. These opportunities, and others that will emerge as metaverse technologies are more widely adopted — opening up new markets and business models, creating better ways of working, and transforming training and development – are the focus of a new series of research reports, that examine the economic potential of the metaverse across the world including in the Middle East and North Africa (MENA).

According to ‘The metaverse and its potential for MENA’, this region is on a journey of economic transformation and digitalization, and their businesses and governments are showing an appetite for new digital and immersive tools. The United Arab Emirates (UAE) and Saudi Arabia (KSA) are taking a leading role, actively investing in metaverse ecosystems.

The report link can be found in The Market Intelligence Function – MIF portal through the link https://intaj.intelligenceplaza.com/search?module=5003 

If you have any questions or further inquiries, please feel free to send an email to: market.intelligence@intaj.net or contact the membership team at int@j.