More than 20 years of experience as an entrepreneur in advertising, event management, communication, public relations, and hospitality. He has earned a Bachelor of Business Administration from Amman Private University in 2000.

Al-Sughayer is one of the top influencers on social media in Jordan as well as a Strategic PR Consultant for many brands such as Huawei, Coca Cola, Visa, King Hussein Business Park, World Economic Forum and The Royal Automobile Museum. He regularly makes local, regional and international presentations on strategic communications, perception management, media relations, brand building, digital PR and social media.