180° AI operates in the EdTech and AI industry, focused on solving the global crisis of career misalignment through data-driven guidance. Our flagship platform, MASAR, uses AI, psychometrics, and real-time labor market data to help students choose the right academic and career paths. We partner with schools, ministries, and NGOs to implement scalable, bilingual (Arabic-English) solutions tailored to regional needs. Our services include B2B licensing for schools, freemium access for students, and future integrations via API. Headquartered in Amman, 180° AI is expanding across the MENA region, aiming to transform education systems into engines of clarity, direction, and workforce readiness.