Jordanian information technology companies are embracing artificial intelligence, with up to 63 percent incorporating AI into their products and services, according to a recent study.

The report, released by the The ICT Association of Jordan – int@j, revealed that 42 percent of companies in the country are interested in integrating data analysis tools and techniques into their products, the Jordan News Agency reported.

Companies are placing significant emphasis on integrating AI to enhance their capabilities across various departments, as highlighted by Nidal Bitar, the CEO of the association.

In October 2023, the Aqaba Digital Hub announced that it would launch the largest data center in Jordan by the end of 2023.

This came as Jordan had emerged as a key global center and distribution point for submarine cables connecting Europe and India, thanks to the flexible legislation regulating the communications sector, ADH CEO Eyad Abu Khorma said at the time.