Estarta has launched the “You Matter” initiative, a weekly employee recognition program designed to foster appreciation, engagement and connection across the organization.

Each week, one employee is selected to receive a special gift and recognition in appreciation of their contributions, creating meaningful moments that reinforce Estarta’s people-first culture and commitment to making every employee feel valued.

The gifts are sponsored by JO CRC Products under the “Made with Determination” (صُنع بعزيمة) brand, supporting handcrafted products that combine quality, creativity and social impact.

Through initiatives like “You Matter,” Estarta continues to promote an inclusive workplace where every contribution counts.