In a strategic move that promotes digital transformation in Saudi Arabia, coinciding with the launch of LEAP 2025, Smart Taq company has been announced in Saudi Arabia and in partnership with Beyond Universe for metaverse, augmented reality and artificial intelligence technologies. The partnership aims to provide advanced services in Web3, artificial intelligence, the metaverse, and strategic consulting, along with the provision of cutting-edge training programs to empower individuals and organizations to leverage on the latest digital technologies.

As part of this distinguished partnership, the Smart Tag Metaversity Lab will be created, which aims to integrate metaverse, Web 3, and augmented reality technologies into the learning process in a real and tangible way. The laboratory will work to achieve a shift of quality in the education system in Saudi Arabia, enabling all academic disciplines to take advantage of these modern technologies, making it a global hub for educational innovation and professional development.

The signing ceremony of the agreement took place at the offices of Smart Taq in the capital Riyadh, where it was signed by Eng. Fahad Al-Ghanem, Chairman of the Board of Directors of Smart Taq, and Eng. Thaer Al-Qararja, CEO of Beyond Universe. The parties affirmed that this partnership reflects their commitment to promoting digital transformation and supporting the cognitive economy, in line with Saudi Arabia’s Vision 2030, which focuses on integrating modern technologies in all sectors, particularly the education sector.

This project represents a quality shift in the future of digital education in the Kingdom, laying the foundation for a global model of employing metaverse and artificial intelligence technologies in education, strengthening Saudi Arabia’s position as a regional and global powerhouse of digital innovation and technology.