Orange Jordan has organized an insightful awareness session titled “Unlock the Secrets of Intellectual Property” at the Innovation Hub within the Orange Digital Village. The session targeted entrepreneurs from BIG by Orange program, participants in the Fabrication Labs, and students of the Coding Academy.

Led by international expert Charles Sha’ban, the session highlighted the critical role of intellectual property plays in launching entrepreneurial ventures and startups. It addressed several key topics, such as selecting and registering a company name, building a brand, and understanding various types of intellectual property rights, including trademarks, copyrights, patents, designs, and trade secrets.

Sha’ban adopted an interactive approach, encouraging participants to engage in discussions about the importance of documenting inventions, innovations, and business operations. These practices, as emphasized during the session, are crucial for driving business development and fostering sustainable growth.

Orange Jordan underscored that introducing entrepreneurs and young individuals to the vital subject of intellectual property reflects the company’s commitment to creating a supportive environment for their success. By enriching their knowledge in key aspects of business establishment, the company contributes to national growth and prosperity.

The session is part of Orange Jordan’s comprehensive approach to ensuring participants in its programs are consistently supported with knowledge, tools, empowerment, and networking opportunities.

It is noteworthy that Charles Sha’ban is a distinguished expert in the field of intellectual property, serving as a Senior Consultant at the International Trademark Association (INTA) for the Middle East and North Africa region and internet policies development. With extensive expertise in intellectual property, data governance, and digital policies, Sha’ban was the first individual from the Middle East to serve on the (INTA) board of directors from 2011 to 2014.