Members News

The Estarta PR ladies recently attended the seventh Women’s Empowerment Principles (WEPs) network meeting, which was held at the Grand Hyatt Amman, as part of ongoing efforts to promote gender equality and empower women in the workplace. This gathering of voices and viewpoints under the umbrella of UN Women addressed a wide range of crucial issues.

The Strength of Collaboration

The pursuit of gender equality is a shared goal at Estarta, and the company regularly participates in WEPs network meetings as just one example of its steadfast dedication to this cause. These events provide organizations with essential forums for cooperation, knowledge sharing, and group effort in the direction of a more gender-equitable and inclusive future.

A Rich Range of Topics

The seventh WEPs network conference was no different, as it covered a wide range of important topics with a significant impact on the workplace. Participants in the discussion covered everything from the universal issue of workplace safety—emphasizing its importance for both men and women—to the implementation of initiatives for employee wellbeing that place a high priority on their physical and emotional well-being.

Gender Equality as the Vanguard

The discussion of gender equality was surely one of the meeting’s main tenets. As it were, achieving gender equality is a lifelong undertaking that calls for vigilance and commitment.

A Pledge for the Better

The WEPs network gatherings serve as change agents rather than just forums for discussion. They stand as evidence of the group’s determination to confront the status quo and open the door to a more equitable and inclusive future. By actively participating in these discussions, Estarta shows its commitment to bringing about significant change both inside and outside the workplace.

Walking the Talk

Estarta’s attendance at the WEPs network gathering exemplifies the organization’s motto of turning words into deeds. It serves as a symbol of the business’ commitment to establishing an environment where everyone, regardless of gender, may succeed. For Estarta, a dedication to workplace diversity, equity, and inclusion is more than just a checkbox; it’s a core value.

Estarta is ready to take an active part in these game-changing discussions as the WEPs network meetings continue to be a light of cooperation and advancement.

Arab Advisors Group released a new telecommunication report entitled: Telecom Churn – Causal Factors, Mitigating Measures, and Announced Rates. The report presents real-life mitigating measures implemented by telecom operators and groups across 10 Arab countries to keep their churn at its lowest rates. Furthermore, Arab Advisors Group analyzed churn causers among those telecom operators and groups, categorizing them into voluntary and involuntary churn.

Churn rate is among various crucial indicators to track, especially for businesses that rely on recurring revenues or subscribers. Eliminating churn completely among enterprises is unachievable; hence, businesses are obliged to investigate churn causers and catalysts. Churn analysis complements the metric by pinpointing underlying causal factors which when tackled keeps churn at its lowest.

In this report, Arab Advisors Group analyzed a total of 25 telecom operators and groups across 10 Arab countries. The report “Telecom Churn – Causal Factors, Mitigating Measures, and Announced Rates”, which was released in September 2023, answers the below questions:

• Which voluntary and involuntary churn causers have their toll on telecom operators and groups?
• What are telcos’ adopted mitigating measures to keep churn at its lowest?
• How transparent are the analyzed telecom operators and groups in terms of churn rates?
• How do telecom operators and groups calculate their churn rates?
• Do enforced governmental measures and guidelines contribute towards telecom churn?
• What is the role of digitization in churn reduction?

“It’s axiomatic that unmet expectations concerning any service translate to churn. Zooming in on the telecom sector, operators work assiduously to provision exceptional services without degradation; realistically speaking, however, this is unattainable. Having said that, telecom operators are seen heavily upgrading their networks, refurbishing their plans and offerings, as well as elevating their customer care services in efforts to undermine the impact of churn on their subscriber bases.” Noted Hiba Rabadi, Arab Advisors Group’s Deputy General Manager.

“One noticeable observation among MENA’s telecom operators is their dependency on digitization to reduce churn. With access to novel, Internet-based technologies such as artificial intelligence (“AI”), big data, and machine learning, telecom operators are able to bolster their internal operations and introduce state-of-the-art support services, resulting in successful reduction in churn.” added Rabadi.

Please contact Arab Advisors Group for more details or to get a copy of the reports’ Table of Contents.

The reports were released to Arab Advisors Group’s subscribers and can be purchased for a fee of US$ 5,000.

Arab Advisors Group’s team of analysts in the region produced over 5,800 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group serves over 965 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on https://arabadvisors.com/client-list

Codebase Technologies, a pioneering digital banking technology provider, today, unveiled its strategic partnership with Network International, a renowned leader in driving digital commerce across the Middle East and Africa. Through the strategic collaboration, the two companies plan to launch of one of the region’s first comprehensive Banking-as-a-Service (BaaS) solutions, set to accelerate the pace of digital banking transformation throughout the Levant region.

By leveraging cutting-edge technology, this partnership will democratize access to a wide array of digital solutions and services, enabling corporates, fintech, and start-ups, to take advantage of innovative digital banking technologies so, they can meet evolving market and customer demand. In turn, customers will benefit from an extensive range of innovative banking and payment products along with preferred digital experiences.

The Levant region has limited financial inclusion but huge internet access and high mobile usage. This is fertile ground for digital banking adoption and the two companies aim to make an impact by providing a range of digital banking services ‘securely hosted on the cloud which will stimulate start-ups and new ventures as well as allow legacy financial institutions an easier and cheaper way to digitize their services.

“We’re excited to embark on this transformative journey with Network International,” said Tamer Al Mauge, Managing Director – MENA at Codebase Technologies. “Our shared vision is to reshape the future of banking in the Levant by delivering innovative solutions that foster growth, inclusivity, and unparalleled digital experiences.

Codebase Technologies and Network International’s partnership signifies a pivotal moment in the financial technology industry, underlining their commitment to revolutionizing banking accessibility across the Levant region.

The BaaS platform is set to revolutionize financial institutions across the Levant region, equipping them with comprehensive end-to-end digital banking, neobanking, and payment capabilities, all seamlessly integrated into a swift and cost-effective deployment model. This paves the way for genuine economies of scale. Some of the planned BaaS services include digital onboarding with KYC, instant card issuance, digital wallets and payments, micro banking, digital insurance, and more.

Amjad Al-Sadeq, Regional Managing Director, Processing – Levant at Network International added, “We recognize that the world is already embracing a digital-first approach. Our shared vision is to create a solution that brings down the barrier of digital transformation and gives companies a cost-effective and faster way to digitize and innovate. The BaaS solution will provide startups and fintechs with an easier path to market for digitization and guarantee their ability for long-term product and service development.”

Sparkle has announced the activation of the Middle Eastern terrestrial section of the BlueMed cable, connecting Aqaba in Jordan to Sparkle’s Mediterranean backbone, as well as direct service availability between Aqaba and Milan using BlueMed new segments.

Together with Technology Strategies Middle East – TSME and Software AG, we successfully wrapped up the brainstorming session: Innovate to Elevate: FinTech/Open Banking Revolution Workshop! The workshop was led by Mr. Miguel Lasprilla, CTO of Software AG in the MET region, and explored new innovative ideas and opportunities to transform the financial services industry in Jordan.

Estarta’s Incubator Program 2023

Estarta just celebrated the successful conclusion of its ninth Incubator Program, marking a significant milestone. This accomplishment is a celebration for all the graduates who started on this profound journey as well as a testimonial to Estarta’s dedication to developing talent.

What is Estarta’s Incubator Program?

The Incubator Program at Estarta is a special project that personifies the values of growth and cooperation. Estarta brings its talent development objective to Jordanian universities in collaboration with NetAcad. The Estarta team conducts educational presentations at institutions all throughout Jordan each year. Those who have backgrounds in network engineering, IT, communication engineering, computer science, or similar areas are then encouraged to apply. The main targets for this program are fresh college graduates and students in their final year of university.

The full program lasts roughly a year, beginning in January and ending around August. Participants take part in monthly sessions over this time, which are normally held on the first Friday of each month. These cover a wide range of pertinent subjects and give aspiring professionals essential knowledge and insights.

Incubator Graduation Ceremony

The program’s grand graduation ceremony, which typically occurs in September, is its high point. It represents the fruition of months of effort, devotion, and education.

The graduates, those who completed the program, received well-deserved certificates during this ceremony, marking their full completion of the incubator program. It is more than just a piece of paper; it is a representation of their development, dedication, and preparedness to contribute to the tech sector!

The Future of the ICT Sector

Beyond teaching, this initiative acts as a link between chances in a top digital business and promising young brains.

When Estarta notices a hiring need, they go to the talent pool built up through the Incubator Program. These applicants have completed extensive training, guaranteeing they have the skills and knowledge required to succeed in the field. In other words, they are not merely recent graduates.

Estarta Celebrating Success

The latest graduation ceremony was a rousing success. The graduates spoke highly of the overall experience, praising the priceless insights they had obtained and the doors that had been opened for them.

Estarta’s Incubator Program remains a pillar of catapulting young professionals into successful professions as they continue to progress and expand.

Initiatives like the Incubator program shine a light on the route for aspiring professionals and help to build a strong, qualified workforce in the constantly changing digital industry. The ninth class of graduates is evidence that the future of technology is in capable hands, given the correct chances and supervision. Congratulations to all of the graduates, and best wishes for many more fruitful endeavors in the future!