The support Orange Jordan offers to entrepreneurs through BIG by Orange is not limited to networking, marketing, and technical support. It also includes regional and international exposure for the startups to be aware firsthand of the latest developments in the digital landscape.

Aligning with this, 5 entrepreneurs from Big by Orange Season 11, have kicked off their international journey through participating in the Viva Technology conference, 2024 Edition, which is considered the world’s rendezvous for startups and leaders to celebrate innovation in Paris since its emergence in 2016. The event gains increasing momentum every year, as a manifest of this, the 2023 edition received more than 15,000 visitors, 2800 exhibitors, 2400 startups and more than 350 renowned and prominent speakers from all around the world.

Startups participating in the event included SmartWTI, which aims to employ artificial intelligence to manage water consumption, Techcare, which focuses on enabling diabetics to continuously monitor their condition, Tawqi3i, a pioneering project in the field of electronic signature, GasNas that provides gas delivery services to consumers via a mobile application, and MUSAAD, which aims to employ artificial intelligence to develop the sales process.

Commenting on this opportunity that allows entrepreneurs to explore new horizons to communicate with their peers in various countries and learn about the latest global trends, Orange Jordan emphasized the importance of getting exposed to new experiences in providing entrepreneurs with fresh perspectives and source of inspiration for new ideas that cater to the local needs while keeping pace with the global developments in the vital sectors.

Orange also shed light on the extended support that it offers to startups since the very first moment, they join the company’s programs until their graduation ensuring the growth of their businesses.

Orange Group offered sponsorship to the VivaTech conference which served as a platform for the startups to showcase their entrepreneurial projects and ideas to their peers of startups, executives, venture capitalists, investors and policymakers.

It is worth mentioning that the BIG by Orange in Jordan, has inaugurated recently the 11^th season, as it is considered one of the Orange Group’s international accelerators for startup companies, and it is operated in partnership with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) within a grant from Federal Ministry for Economic Cooperation and Development (BMZ).

For more information, please visit our website: www.orange.jo.

The importance of Orange Jordan’s CSR programs lies in their sustainable nature and long-term impact which could be seen in the objectives the company strives to materialize and its continuous communication with the participants. Aligning with this, Orange Jordan offered sponsorship to the first edition of Jusoor Labs conference which has been recently held targeting schools, teachers, and e-learning partners.

While Jusoor Labs is one of the startup companies participating in the 10^th season of the BIG by Orange program, it aims to provide interactive bilingual educational content for school students regardless of age, based on scientific experiments, through virtual laboratories with the sole purpose of providing children with an experience that simulates the one in traditional laboratories to boost their skills through discovery-based learning.

The first edition of Jusoor Labs conference aimed to extend gratitude to the schools that benefit from the company’s services to complement the traditional educational experience provided to students. Jusoor Labs announced in the conference as well about the launch of their new mobile application.

Commenting on this step that falls deeply within Orange Jordan’s sustainable CSR vision, the company emphasized that maintaining contact with its startups throughout their digital journey is key to ensure more effective outcomes on the community and national levels.

The company further elaborated that the entrepreneurs’ prominent achievements and milestones indicate that Orange Jordan’s programs are on the right track. Such collaborations offer an example to follow to young men and women which leads to better communities in every sense.

On the sidelines of the conference, the Co-founder of Jusoor Labs, Tawfiq Al-Qaffaf, seized the opportunity to express his sincere gratitude to Orange Jordan for the continuous and nonstop support enabling entrepreneurs to stay closer to the needs of their communities, and maintain solid relationships with their partners and end consumers alike converting their innovative ideas into an integral part of the community’s growth and development process.

Al Qaffaf also declared that the 1^st edition of Jusoor Labs is a mere example of taking businesses to new heights especially with the launch of the new mobile application, in addition to transform the insights of partners and school representatives participating in the conference into tangible steps and action plans to enhance the discovery-based educational experience.

It is worth mentioning that Jusoor Labs provides its services to about 30,000 users and more than 30 private schools through 200 laboratories and three-dimensional content for scientific experiments that align with any science curriculum in the Arab countries and is available in both Arabic and English languages in schools. The virtual labs are available to all female and male students in addition to people with disabilities, and the company will launch AI Speech Recognition and the Teacher Audio Explanation in Arabic soon.

The company won second place in the Orange Social Venture Prize (OSVP), and through the BIG by Orange program it had the opportunity to participate in the VivaTech conference in France, being the world’s rendezvous for startups and leaders to celebrate innovation.

Jusoor Labs aims to boost its market value to €100 million, while its current market value is worth €5 million, double users to amount to 10 million over the next five years, collaborate with 15,000 educational institutions, increase the number of laboratories to 500 and expand its geographical presence in 10 countries in the MENA region.

To learn more, please visit our website: www.orange.jo

Estarta and UN Women have had a long-standing partnership. This partnership has been quite fruitful, to say the least. Read on to get a glimpse into the latest initiative between Estarta and UN Women WEPs.

Estarta UN Women Partnership

UN Women’s continuous collaboration with the private sector has led to a lot of sustainable change. Estarta is proud of this partnership and proud to have been a part of these important efforts for over three years now. The most recent effort was the “Gender Responsive Marketing Training for WEPs Signatories in Jordan” that Estarta just attended.

WEPs Conference at A Glance

The insightful and informative two-day conference in the Dead Sea focused on crucial topics such as gender mainstreaming, challenging gender stereotypes, and promoting diversity in marketing. It also includes integrating gender equality principles into advertising, a crucial tool in today’s market. Participants engaged in interactive sessions, case studies, and practical exercises.

Final Thoughts

The conference was highly enlightening and eye-opening to a number of issues the private sector is currently facing in terms of gender equality in marketing and advertising. It was great to hear so many insightful thoughts on this matter. As it were, this conference was put together under the umbrella of UN Women for WEPs signatories in Jordan.  For more, head over to Estarta’s social media, including LinkedIn.