Members News

TJDEED Technology, a leading IT solutions provider based in Jordan and the Middle East, proudly participated in Boom-Up Korea Week 2025, held at KINTEX, South Korea. Representing the company were Mr. Ashraf Al Qudah, CEO, and Mr. Abdullah Al Sreheen, General Manager—bringing the TJDEED spirit of innovation to Seoul and proving that innovation never sleeps.

Connecting Jordan to Global Innovation

Boom-Up Korea Week is South Korea’s largest export-promotion and technology event, organized by KOTRA and the Ministry of Trade, Industry and Energy. This year’s edition brought together over 1,700 companies from 70 countries and 4,000 Korean firms, fostering global collaboration ahead of the APEC Economic Leaders’ Meeting.

While participating in the week’s activities, the TJDEED delegation also visited the Future Innovations Exhibition (FIX) and the Daegu Robot Expo—two major showcases of cutting-edge global technology.

Exploring the Future at FIX and Daegu Robot Expo

At FIX, TJDEED explored the latest breakthroughs in generative AI, digital ecosystems, smart city solutions, and sustainable technologies—insights that align closely with the company’s forward-looking approach.

During the Daegu Robot Expo, the team engaged with innovators in robotics, automation, and AI-powered manufacturing, discovering new opportunities for collaboration and technology exchange.

These visits highlighted Korea’s leadership in next-generation tech and strengthened TJDEED’s commitment to connecting the Middle East with Asia’s innovation ecosystem.

Building Global Bridges

“Participating in Boom-Up Korea Week and exploring FIX and the Daegu Robot Expo was an inspiring experience,” said Ashraf Al Qudah, CEO of TJDEED Technology. “It reaffirmed our mission to position TJDEED at the forefront of global digital transformation.”

Abdullah Al Sreheen, General Manager, added: “Korea’s innovation ecosystem is world-class. Engaging with its technology leaders opened valuable doors for future collaboration and growth.”

Expanding Horizons

TJDEED Technology’s strategy centers on collaboration, innovation, and excellence—offering solutions in cloud computing, AI, cybersecurity, and digital transformation. Its participation in Boom-Up Korea Week, alongside visits to FIX and the Daegu Robot Expo, reflects its ambition to become a globally recognized IT leader bridging regions through technology.

Looking ahead, TJDEED aims to expand further across Asia, Europe, and beyond, driving digital growth and building partnerships that empower businesses and governments worldwide.

At the heart of London’s tech scene, Estarta, represented by our CEO Mutaz H. Nabulsi joined global leaders at Jordan-UK Tech Connect 2025, sharing powerful insights on the future of AI, innovation, and international collaboration.

The event was held under the patronage of HRH Crown Prince Al Hussein bin Abdullah II, organized in collaboration with the Embassy of the Hashemite Kingdom of Jordan in the United Kingdom and Jordan Source. It brought together leading experts and decision-makers from both countries to explore the future of technology, global partnerships, and investment.

Jordan: A Rising Innovation Hub

Nabulsi highlighted Jordan’s emergence as a regional tech leader, thanks to its educated workforce, digital infrastructure, and business-friendly environment.

“Jordan’s blend of technical talent, adaptability, and creativity makes it an ideal launchpad for companies seeking to expand in the Middle East and beyond.” – Mutaz H. Nabulsi

Building on this, Jordan’s unique position as a bridge between global tech ecosystems and rapidly growing regional markets was emphasized.

Driving AI with Purpose

Discussing Estarta’s AI strategy, the company described AI as a strategic mindset, enabling smarter operations and future-ready solutions. Estarta invests in predictive analytics & intelligent automation, AI-powered digital services, and ongoing AI workforce training.

“AI must serve as a force for good. At Estarta, we are committed to building solutions that empower people, enhance decision-making, and create long-term value.” Mutaz H. Nabulsi

Estarta’s human-centered AI approach ensures ethical innovation and sustainable transformation.

Global Vision: Bridging Borders & Leading with AI

Estarta reaffirmed its dedication to strategic partnerships, service diversification, and global expansion, with a focus on people and innovation at the core.

“In a world shaped by data and intelligence, Jordan must not just follow — it must lead. At Estarta, our commitment is to build that future, starting from here. Technology is not just infrastructure; it’s a bridge. At Estarta, we’re building those bridges between Jordan’s world-class talent and the global tech community. As we advance with AI, we aim to create solutions that empower people, enhance decision-making, and drive long-term value for businesses worldwide.”. Mutaz H. Nabulsi

By aligning with global partners, Estarta aims to create a sustainable ecosystem of innovation, linking Jordan’s talent with the world’s most advanced technology networks.

 TJDEED Technology, a leading IT solutions provider based in Jordan and the Middle East, proudly participated in BOOM-UP Korea Week 2025, held at KINTEX, South Korea. Representing the company at the prestigious event were Mr. Ashraf Al Qudah, CEO of TJDEED Technology, and Mr. Abdullah Al Sreheen, the company’s General Manager. 

As part of its ongoing mission to expand globally and connect with international partners, TJDEED Technology hosted its own booth at the event—showcasing its advanced digital services, innovative IT solutions, and its vision for cross-border collaboration. 

Connecting Jordan to Global Innovation 

BOOM-UP Korea Week is South Korea’s largest export-promotion event, organized by KOTRA and the Ministry of Trade, Industry and Energy, with over 1,700 companies from 70 countries and 4,000 Korean firms participating. The event offers an intensive two-day platform of business matching, export consultations, and strategic partnerships ahead of the APEC Economic Leaders’ Meeting. 

TJDEED Technology’s presence highlighted the growing role of Jordanian companies in the global tech landscape and underlined the firm’s dedication to building bridges between the Middle East and Asia’s innovation ecosystem. 

“Participating in BOOM-UP Korea Week is a proud moment for TJDEED Technology. It allows us to demonstrate our IT capabilities on a global stage and build valuable partnerships across borders,” said Ashraf Al Qudah, CEO of TJDEED Technology. “We’re here not just to showcase our services but to learn, exchange, and collaborate with forward-thinking companies from around the world.” 

Abdullah Al Sreheen, General Manager, added: “Events like these are crucial for expanding our international reach. At our booth, we engaged with potential partners and clients from various sectors, and it was clear there’s strong interest in the innovative solutions we offer.” 

Expanding Horizons and Forging Global Partnerships 

TJDEED’s strategy is deeply rooted in international collaboration, constant innovation, and delivering value-driven IT services tailored to each market’s needs. From cloud computing and digital transformation to AI services and cybersecurity solutions, the company continues to evolve by connecting with key stakeholders across different regions. 

Participation in BOOM-UP Korea Week is part of TJDEED’s larger vision: to become a globally recognized leader in IT solutions, and to contribute to its positioning as a competitive tech hub in the Middle East. 

Future Aspirations 

Looking forward, TJDEED Technology aims to scale its operations into new markets across Asia, Europe, and beyond. The company remains committed to fostering global cooperation, investing in innovation, and delivering cutting-edge technology solutions that empower businesses and governments alike. 

TJDEED Technology will continue to lead by example—driving transformation, creating jobs, and proving that Jordanian tech companies can not only compete, but thrive, on the international stage. 

To learn more about TJDEED, click here.