Globitel, a global leader in customer experience management and telecommunications solutions, unveiled its reimagined brand identity at LEAP 2025, one of the world’s leading technology events. The announcement marked a significant milestone in the company’s 30-year journey, showcasing its commitment to delivering cutting-edge, AI-driven technologies that redefine customer and telecom experiences.

The refreshed brand identity represents Globitel’s bold vision for the future and dedication to innovation. The modernized logo and visual design emphasize global connectivity, clarity, and agility—key values that have driven Globitel’s success for over three decades.

A Modern Vision of Connectivity and Innovation

Globitel’s new brand identity reflects its forward-thinking ethos, underscoring its role as a technological enabler for businesses worldwide. The updated design symbolizes seamless information exchange and the company’s expertise in leveraging AI-powered solutions to enhance operational efficiency and customer satisfaction.

“Globitel’s new brand is a testament to our unwavering focus on clarity, vision, and purpose,” said Mr. Sharif Nabulsi, CEO and Co-Founder of Globitel. “This milestone is not just a celebration of three decades of success but a bold step forward into the future of customer experience and telecommunications. It reaffirms our commitment to delivering transformative solutions and cultivating partnerships that drive real business outcomes.”

Empowering Businesses with Advanced Solutions

Globitel has long been a trusted partner to organizations across industries, providing a robust portfolio of customer experience and telecom solutions. These include:

• Customer Experience Solutions: Workforce optimization, quality assurance, and advanced analytics that enable businesses to deliver exceptional customer service.
• Telecom Solutions: Roaming, call management, and voice solutions designed to seamlessly integrate with existing systems.

By focusing on AI-driven technologies and data-centric strategies, Globitel continues to empower its clients to achieve measurable results and maintain a competitive edge in rapidly evolving markets.

Driving Global Innovation

The rebranding at LEAP 2025 emphasized Globitel’s commitment to advancing connectivity and innovation on a global scale. With an expanded focus on AI and data-driven technologies, the company is poised to pioneer next-generation solutions that help businesses navigate the demands of an increasingly digital and interconnected world.

“As we unveiled our new brand at LEAP 2025, we invited our partners and clients worldwide to join us on this transformative journey into the future of connectivity,” added Mr. Nabulsi. “Together, we will continue to break barriers, inspire confidence, and redefine what’s possible in customer experience and telecommunications.”

The King Abdullah II School of Information Technology at the University of Jordan recently held its first advisory board meeting, bringing together a distinguished group of industry experts and leaders from various sectors. The meeting aimed to foster collaboration between academia and the industry to enhance educational programs and align them with market needs.

Among the notable attendees was Estarta, represented by its CEO, Mr. Mutaz H. Nabulsi, who contributed valuable insights on bridging the gap between academic learning and industry expectations. The discussions revolved around advancing academic curricula, integrating emerging technologies, and enhancing students’ employability by equipping them with the necessary skills for today’s competitive job market.

This initiative marks a significant step toward strengthening the university-industry partnership, ensuring that graduates are well-prepared to meet the evolving demands of the tech industry. The advisory board will continue working on strategies to foster innovation, research, and career readiness for future IT professionals.

Under the Patronage of the Ministry of Digital Economy and Entrepreneurship

Orange Jordan Solidifies its Digital Leadership by Launching the All-In-One “Max it” Application

Orange Jordan started off the year on a high note taking a quantum leap in the customer experience arena with the launch of its first-of-a-kind application “Max it”, serving as an All-in-One super app. The launch took place during a press conference organized under the patronage of His Excellency the Minister of Digital Economy and Entrepreneurship, Eng. Sami Smeirat. This step while embodying “Orange is Here”, reveals the “one application for everything” concept to customers elevating their whole experience in unprecedented ways. The launch was announced during a press conference that was attended by the Orange’s executive management and media representatives.

The all-in-one new super app enables customers to manage My Orange, jood, Roamkit, Weinak, and Orange Money in one place. It was designed to serve the purpose of being their destination for the new features including multi-line management and the marketplace where customers can explore and purchase Orange’s products including the non-telco products, in addition to the reward feature.

The CEO of Orange Jordan, Philippe Mansour, emphasized that this launch further solidifies Orange’s position as the true responsible digital leader. The super app “Max it” will be reshaping the future of customers’ experience as they will no longer need to download more than one application to manage their multiple requirements. Furthermore, Orange’s customers and other networks’ subscribers will be benefiting from the new application and its revolutionary features.

Mansour also expressed his pride in Orange’s vision that is coupled with the team’s continued efforts and the global expertise to transform the whole experience of the customers in Jordan. The result is nothing but a breakthrough in the digital scene.

Given Orange’s belief that the educational part should go hand in hand with the new products and services, it conducted a panel discussion on the sidelines of the press conference. Experts from Orange discussed the advantages of the application in detail and how customers can smoothly transition to it without affecting their current experience. They also shed light on the company’s future plans with regard to the application, in particular and the customer experience in general.

It is worth mentioning that Max it, which embodies Orange’s spirit of innovation in Africa and the Middle East, has already been launched in several countries and will soon be expanded to other countries where Orange is present in the region.

The app is now available on iOS and Android devices, to download the application: https://bit.ly/MAXIT_jo