ESKADENIA Software, is delighted to announce its official recognition as a signatory of the Women’s Empowerment Principles (WEPs), an initiative supported by UN Women and the United Nations Global Compact. This achievement reflects ESKADENIA’s ongoing commitment to gender equity, women’s empowerment, and fostering an inclusive workplace.

The Women’s Empowerment Principles provide a framework for businesses to promote gender equality and women’s empowerment in the workplace, marketplace, and community. As a signatory, ESKADENIA will continue to implement and report on initiatives that advance gender diversity and inclusion across all levels of the organization.

“We firmly believe that empowering women is essential to building stronger businesses. Our commitment to gender equity at ESKADENIA Software is reflected in the carefully drafted policies, workplace culture, and several initiatives that support women’s growth and leadership. Becoming a WEPs signatory reinforces a long-standing dedication to women’s empowerment, building on our many activities and achievements, including receiving the Gender Equity Seal and by joining the WEPs, ESKADENIA aligns its policies, practices, and corporate culture with global standards for promoting equal opportunities and supporting women in technology and leadership roles.” stated Ms. Doha Abdelkhaleq, Managing Partner & Cofounder at ESKADENIA Software.

Since its inception in 2000, ESKADENIA Software has integrated diversity and inclusion into its core values, striving to create a workplace where all employees can thrive. Joining WEPs marks another important step in the company’s journey to promote equal opportunities and support women’s advancement in the technology sector.

The Jordan Payments and Clearing Company (JoPACC), through its JOIN Fincubator, has signed a Memorandum of Understanding (MoU) with Ahli Fintech to strengthen collaboration and drive greater impact across Jordan’s fintech entrepreneurial ecosystem. This strategic partnership aims to accelerate innovation, empower startups, and provide entrepreneurs with the tools, resources, and opportunities needed to scale their businesses in Jordan and across the region.

The MoU focuses on three key areas of collaboration:

1. Empowering and Supporting Entrepreneurs: Supporting startups across their full lifecycle, from incubation to acceleration, to enhance growth opportunities and market readiness.

2. Mentorship and Knowledge Exchange: Facilitating access to expertise through joint mentorship programs, training sessions, and knowledge-sharing initiatives led by specialists from both organizations.

3. Access to Digital Sandboxes: Providing startups with access to live testing environments supported by APIs and sandbox capabilities from both JoPACC and Ahli Fintech, enabling them to test their solutions safely and innovatively.

Commenting on the signing, Ms. Maha Bahou, CEO of JoPACC, said: “This partnership reflects our strong belief that collaboration is the cornerstone of a thriving fintech ecosystem. By joining efforts with Ahli Fintech, we are completing a critical cycle that supports fintech startups from ideation to market expansion. Entrepreneurs are not just innovators—they are key economic drivers. By uniting our resources and networks, we are creating a solid foundation for their success in Jordan and beyond. Our commitment is to open doors, remove barriers, and ensure that every startup can scale, compete, and contribute meaningfully to the growth of the local economy.”

Jordan Ahli Bank CEO/General Manager Dr. Ahmad Al-Hussein, and Chairman of the Board of AHLI FINTECH, emphasized the partnership’s strategic importance and its long-term value for entrepreneurs and the broader economy. “This partnership represents a powerful example of how collaboration between financial institutions and innovation enablers can accelerate progress. By combining AHLI FINTECH’s incubation and acceleration capabilities with JoPACC’s ecosystem reach and digital infrastructure, we aim to create a measurable impact across Jordan’s fintech sector. This collaboration seeks to drive innovation, generate new job opportunities, attract investment, and strengthen the Kingdom’s growing reputation as a regional fintech hub.

Jordan Business Systems – JBS proud to have hosted the first IBM Services event in the region, bringing together our valued customers and partners to explore the power of IBM Technology Lifecycle Services. A huge thank you to our beloved customers and partners for their active participation, and to the IBM TLS leadership team for sharing valuable insights into the IBM Services portfolio and future directions. Special appreciation goes to everyone who contributed to making this event a success — your collaboration and energy truly made a difference! Looking forward to more successful initiatives and continued growth together.

SME Fund Jo is proud to announce the completion of its investment in TJDEED Technology, a leading IT solutions provider in Jordan and the Middle East. This strategic partnership will empower TJDEED’s growth journey, fueling its expansion into international markets and advancing its technology portfolio — particularly in Artificial Intelligence (AI), automation, and cybersecurity.

This investment reflects SME Fund Jo’s commitment to advancing Jordan’s technology sector, supporting high-growth enterprises, and reinforcing the Kingdom’s position as a regional hub for innovation and digital services.

The decision to invest in TJDEED was driven by the company’s strong reputation for excellence, forward-thinking organizational culture, and proven 15-year track record of innovation and sustained client success.

Through this partnership, TJDEED will be empowered to:

• Expand into new markets across the Middle East and globally, building on its proven success throughout the MENA region.

• Diversify its solutions portfolio by investing further in AI-driven products and advanced cybersecurity solutions.

Commenting on the investment, Ayat Al-Hunaiti, Partner at SME Fund Jo, stated:

“Our investment in TJDEED aligns with our mission to back scalable, tech-enabled businesses that drive digital transformation and cross-border growth. We believe TJDEED’s regional expansion reinforces Jordan’s role as a strategic hub for innovation and enterprise technology.”

Eng. Ashraf Al Qudah, CEO of TJDEED Technology, added:

“We are proud to partner with SME Fund Jo, an investor that understands both our aspirations and the dynamics of the technology sector in the region. Their deep experience in banking and investment, combined with their strategic approach, will help us accelerate our transformation into a global player and expand our reach to new markets globally.”

As TJDEED enters its next phase of growth, both organizations are committed to advancing TJDEED’s strategic roadmap—positioning the company as a world-class technology provider and strengthening Jordan’s role as a regional leader in IT innovation and transformation.

Founded in 2010, TJDEED has delivered projects for more than 500 enterprise clients across 16 countries, collaborating with over 20 global technology partners including ManageEngine, Ivanti, Matrix42, TeamViewer, ESET, and more. The company operates through seven offices across five countries — Jordan, the United Arab Emirates, Saudi Arabia, Palestine, and Iraq — and employs over 120 professionals dedicated to advancing digital transformation, IT infrastructure, managed services, and AI-driven innovation.

Established in 2018 and managed by AB Invest, SME Fund Jo is a JD 125 million Jordan-focused private equity fund targeting significant minority stakes in successful SMEs with solid growth prospects across Jordan’s most strategic sectors. The Fund’s diverse portfolio includes leading companies such as Sands National Academy, Index Investments, Japanese Flavor, Al Amal Hospital, Al Qasr for Touristic Investments, Hilayel Group, Crystel, ManafSoft, Medmac for Manufacturing Agricultural Chemicals & Veterinary, Eye Special Hospital, Arabian Development for Food Industries, Al-Sakha, Natej Soft, Al Barakeh Food Production, Biotech, Al Manara International Shipping, DigiZag, Zalloum Group, Jaz Pharmaceutical Company, Jordan Vending, Sindbad Group, CsMENA, and now TJDEED Technology.

Estarta  gathered its team for a warm and meaningful evening dedicated to recognition and appreciation. The event honored employees who reached key service milestones, celebrating the commitment, teamwork, and resilience that power our success year after year.

A highlight of the night was the announcement of the 2025 Citizenship Award, presented to Laith Al Majali for his exemplary character, positive impact, and dedication to Estarta’s values. Laith’s recognition reflects the spirit of collaboration and community that defines who we are.

From heartfelt congratulations to moments of pride on stage, the evening reminded us that our people are at the center of every achievement. We extend sincere thanks to all honorees for their years of service-and to the wider Estarta family for making this celebration possible. Here’s to continuing the journey together.

The Jordan Payments and Clearing Company (JoPACC) participated as a Diamond Sponsor in the 11th Women’s Health & Digital Financial wellness Retreat – International Edition, organized by Family Flavours & Nakahat ‘Ailiyeh Magazines in Aqaba over four days. The participation reaffirmed JoPACC’s commitment to supporting women’s financial empowerment and promoting digital financial literacy.

As part of the event, Ms. Maha Bahou, CEO of JoPACC, delivered a session titled “Money and Women’s Wellbeing.” During her talk, she discussed the importance of building a healthy relationship with money through digital payments, emphasizing how this can strengthen financial awareness and discipline in resource management. She also highlighted the role of financial confidence in enabling women to make informed and independent financial decisions, empowering them to shape their professional and personal journeys with clarity and stability.

The session further explored the fundamentals of saving, investing, and future planning, stressing that financial awareness is an essential step toward long-term economic security and stability. Ms. Bahou underscored that financial literacy should be a priority for every woman, ensuring that she is in control of her financial decisions rather than letting money dictate her choices or lifestyle. She concluded by emphasizing the importance of understanding digital financial services and modern financial tools, which have become integral to economic and social progress in today’s world.

Attendees also engaged with JoPACC at its booth through personalized financial consultations, interactive activities, and giveaways, offering an opportunity to learn about the latest digital financial services and solutions while fostering direct engagement with participants.