Members News

On July 23, Estarta participated in TECH WIN’s 5th session, Gender-Responsive Marketing, held at Careers of Gold in Amman. Led by Eng. Hanan Ahyad, the workshop explored inclusive marketing strategies, the portrayal of women in media, and the impact of gender-sensitive messaging. The session highlighted how women influence up to 80% of tech purchasing decisions positioning inclusive marketing as both a strategic and social priority.

ESKADENIA Software, a leading provider of best-in-class business systems that accelerate digital transformation, is delighted to announce the successful implementation of its Health Mate systems (ESKA ^® Medica) at Solidarity First Insurance Company (FIC).

The comprehensive ESKA Medica system automates operations across Clinics, Labs, Radiology Centers, Physiotherapy Centers, Optics Clinics, and Pharmacies. It offers user-friendly portals and mobile applications, integrated seamlessly with the ESKA^®Medical Insurance Management System, providing a fully digitalized healthcare and insurance journey for Solidarity and its stakeholders.

Healthcare providers benefit from a 24/7 Referral Portal, enabling efficient, high-quality care within the insurance network. Through ESKADENIA’s dynamic portals, tailored for various service providers, users can manage appointments, access medical records, process prescriptions, and track patient interactions. These portals are centrally managed via the ESKA^®DCMS (Digital Content Management System), allowing administrators to control content, access levels, and services across the entire ecosystem with consistency and flexibility.

The ESKA Medical Insurance System is a fully integrated insurance management system designed to cover all insurance operations, from policy issuance and endorsements to approvals, claims processing, and provider settlements. The system supports both individual and corporate plans, enabling real-time data sharing with healthcare providers, ensuring prompt approvals, accurate claim handling, and enhanced customer satisfaction. Its robust rules engine and automation features help reduce operational costs and improve overall efficiency for insurers.

ESKADENIA Software has a strong grasp of the healthcare and medical insurance sectors, offering advanced InsurTech systems that connect insurers with healthcare providers. By integrating clinical systems with insurance processes such as approvals and claims, our technology empowers organizations to optimize performance, elevate patient care, and deliver a truly connected digital experience.

“We consider this step a key part of our strategy to offer smart, digitally connected insurance services that enhance the customer experience and strengthen collaboration with healthcare providers. We look forward to further progress in cooperation with our partners at ESKADENIA Software. Stated Mr. Ala’a Abdel-Jawad, CEO of Solidarity First Insurance. 

In our continued commitment to bridge the gap between academia and industry, Eng. Omar I Ayesh , CEO of EHS, and Prof. Dr. Mohammad Hassan Al-Weshah, President of Aqaba University of Technology, have signed a Memorandum of Understanding to provide practical training opportunities for students through HAKEEM Academy. The agreement focuses on enhancing students’ career readiness by training them on the Hakeem program and advancing health informatics education.

The signing was attended by Afnan Jebril, Education and Knowledge Manager at EHS, and Eng. Hamza Jaafreh. from Hakeem Academy, along with Salah Deeb Al-Mugrabi, Administrative Manager at the university.

We are proud to support the learning journey of students in Jordan’s universities and contribute to building a future-ready healthcare workforce!

The Estarta Women Empowerment Committee recently hosted two interactive sessions under the theme:

“The Impact of Social Media on Our Personal & Professional Lives.”

Held on July 15 and July 22, 2025, these sessions were designed to spark honest conversations and reflection around a topic that touches all aspects of modern life.

Led through a dynamic format combining real-life examples, surprising statistics, open discussion, and group activities, the sessions shed light on the double-edged nature of social media. From building professional networks and sharing ideas to influencing mental health and work-life boundaries, the dialogue explored both the empowering and challenging aspects of our digital presence.

Participants from various departments engaged in eye-opening exchanges, emphasizing the importance of mindful online behavior and its ripple effect on personal growth, productivity, and company culture.

These sessions are part of the Women Empowerment Committee’s ongoing efforts to raise awareness, promote digital wellbeing, and create space for collective learning at Estarta.

Stay tuned for more events and initiatives focused on growth, wellness, and inclusion.

Middle East Payment Services (MEPS) and Dinarak announce the official signing of a strategic partnership agreement, marking the beginning of joint effort to enhance digital payment services in Jordan. This collaboration represents a meaningful step toward offering more secure, accessible, and efficient financial solutions.

As part of this strategic partnership, MEPS will work with Dinarak on the implementation of tokenization technology, enabling support for Apple Pay and Google Pay, further advancing the digital wallet experience of Dinarak. In addition, MEPS will provide Dinarak with multi-currency cards that support the Jordanian Dinar, US Dollar, Euro, and British Pound, addressing the diverse needs of users. The partnership will also focus on delivering firsts in Jordan that will be announced in the market then.
This partnership reflects both organizations’ shared commitment to innovation in the fintech industry and reflects a shared vision of building a more inclusive and digitally empowered digital finance sector for individuals and businesses alike.

“This collaboration with MEPS is a key milestone in our efforts to provide users with advanced financial tools. Together, we aim to deliver secure, user-friendly, and scalable payment solutions for the future.” said Mr. Imad Aloyoun, CEO of Dinarak.
Mr. Ali Abdel Jabbar, the CEO of MEPS, stated that MEPS is keen to work with Dinarak on their digital journey, which will further evolve over time as Dinarak and MEPS introduce new products and services to the Jordanian market”